Background
Instagram allows only one link in an account's bio. Creators and brands therefore use a link page that gathers all their destinations: shop, videos, social accounts, current offers. MyLink lets them build that page and run it.
MyLink
A tool for creators and brands: a personalised link page, with click statistics
TypeClient project — Ecom Codes
Year2020-2021
Team1 person
Our mission
Our team built the tool in full:
- Building the page in a few minutes, with an appearance that can be styled in the creator's or brand's colours.
- Managing the links: adding, organising, and time-limited links for temporary offers, with a countdown.
- Measuring the audience: click statistics, where visitors came from, and analysis over time.
- Building on the SaaS foundation shared across the client's products: subscriptions, accounts and security.
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Outcome
Users send all their Instagram traffic to a single page they control, and know what is clicked, by whom and when.
Added value
A consumer product that looks simple, but where everything hinges on how smoothly it is used and how reliable the statistics are. Development concentrated on those two points, because they decide whether the page is adopted or abandoned.
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