Background
LinkedIn has become an unavoidable advertising channel in B2B, but its native interface makes performance tracking laborious. This tool brings campaign management and analysis together in one place.
LinkedIn advertising management
A tool for running LinkedIn ad campaigns and analysing their performance
TypeClient project — Ecom Codes
Year2020
Team1 person
Our mission
Our team built the tool in full:
- Connecting users' LinkedIn advertising accounts.
- Campaign management: creating and tracking campaigns, ad creatives and sponsored posts.
- Performance analysis from several angles: by account, by campaign, by company and by shared post.
- Building on the SaaS foundation shared across the client's products: subscriptions, teams, roles and permissions, two-factor authentication.
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Outcome
Marketing teams follow their LinkedIn campaigns and the results they bring from a single dashboard, with no manual exports.
Added value
The second advertising management tool delivered to the same client, after the one for Amazon. Integrating an advertising platform API was already familiar ground, and the shared SaaS foundation was in place: delivery was quick.
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